Welcome to the Rebrand: From Shitshow to Sacred
- julie77nguyen
- Aug 2
- 3 min read

In 2020, I started Spiritual Shitshow (which was already a pivot from Guided Toward Greatness and Energetic Movement Collective… see?! It’s totally okay to evolve). And now, I’m celebrating the latest iteration of this journey:
✨ Numinous Wisdom ✨
Each name, each website, each offering has been a spark of my Becoming—a reflection of what I was healing, exploring, or dreaming into at the time. A little breadcrumb on the path back to myself.
Let’s be honest—I always knew I wasn’t meant to be a Spiritual Shitshow forever 😅
I mean, iconic name, yes. But also… maybe a little too real for some (and if you were offended by it… that’s not really my business, but I see you).
One day, I heard a word drop in:
“Numinous.”
I had never heard it before, but I felt it.
I looked it up:
Numinous – adj. Having a strong spiritual quality, evoking a sense of the sacred, the mysterious, and the awe-inspiring.
And I swear, the Guides were like: “Yep. That’s the one.”
Ahhhh. I had landed on a name I could grow into.
Sacred and playful. Spacious and true.
It felt like a big exhale.
So naturally… I decided to create a brand new website.
Now, let me just say: I’m not a tech queen.
I sat my butt down, clicked too many buttons, broke a few things, built a few things…
…and then rebuilt them.
And then rebuilt again.
You’d think I’d get better with all that practice, but alas, I’m still very much learning 🤪
Eventually, I created a version I could actually feel proud of—something that felt honest, professional(ish), and ME.
But truthfully?
I was still trying to fit into some weird box.
Should I look mystical? Wear the flowy pants and the crystals?
Or maybe a blazer so I look like I have my shit together?
What about a blazer WITH crystals?
It was exhausting.
I didn’t want to wear a costume. I didn’t want to shape-shift to be taken seriously.
I just wanted to be me—and offer what I offer without apology.
And then… a friend stepped in.
She offered to help bring this next version of my vision to life.
And holy shit—this is what branding is supposed to feel like.
Not stuffing yourself into a trend or a title or a template…
But creating something that reflects your essence.
A playground for your truth. A vibe that lets you exhale into being seen.
When the new site came to life (accidentally published and all 😂), I felt something I’ve never felt before:
Permission.
To show up as all of me.
To offer what I do with love and joy.
To be quirky, magical, spiritual, professional, playful, and free.
That’s what Numinous Wisdom is.
It’s not some mystical elite club—it’s a celebration of truth, joy, and the sacred weirdness of being alive.

And yes… the quirky symbols are on purpose.

Because spirit speaks in signs, symbols, synchronicities.
The Guides I work with are funny, visual, and always loving.
They teach in metaphors, frequencies, and deep soul humor.
It’s all about LOVE—and there’s always support, always magic, always more than meets the eye.
So…
✨ Welcome to Numinous Wisdom ✨
Where truth is colorful.

Healing is joyful.
And YOU get to be exactly who you are.
And if you ever need some unfiltered real talk and deep soul dives, check out my podcast Spiritual Shitshow—still very much alive and well.
Here’s to your own Becoming.
To building something that feels like freedom.
And to surrounding yourself with magical friends who lovingly push you into the center of your own damn light.
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